Grace Evangelical Society

P.O. Box 1308, Denton, TX 76202
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Book Sales

Book Sales

June 21, 2018 by Shawn Lazar in Blog

Sometimes people have unrealistic expectations about book sales.

Thanks to innovations in publishing technology, the number of self-published books has exploded. But sales have stagnated.

The average non-fiction book sells 250 copies a year, and 2000 copies in a lifetime.

That’s it.

2000 copies.

Someone like Tony Evans or Andy Stanley will sell many more than that, of course, but that’s the average.

I was recently putting together the total sales (print and ebook) for three of our titles.

A Gospel of Doubt—514 copies.

Is Calvinism Biblical?—714 copies.

Chosen to Serve—883 copies.

Beyond Doubt—581 copies.

Not huge!

Here’s an interesting observation from the article linked to above:

7. Most books today are selling only to the authors’ and publishers’ communities. Everyone in the potential audiences for a book already knows of hundreds of interesting and useful books to read but has little time to read any. Therefore people are reading only books that their communities make important or even mandatory to read. There is no general audience for most nonfiction books, and chasing after such a mirage is usually far less effective than connecting with one’s communities.

That’s certainly the case with us. We sell to people in Free Grace circles, or more specifically, to people who read Grace in Focus magazine. That’s our community. We hope to grow that community by starting Grace in Focus Radio, but even then we’ll be selling to people in the community. That’s how non-fiction works, I guess. But here’s something to consider: our books might sell relatively few copies, they can really make an impact on the people who read them.

I’ve never heard of someone changing their life after reading the latest thriller or romance. But I have heard of pastors, people, and whole churches, being changed after reading one of our books. Not because of us! But because God’s Word rightly divided and explained is powerful.

Thank you for buying, and reading, and giving away our books. Our readers are a blessing to us!

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Shawn_L

by Shawn Lazar

Shawn Lazar (BTh, McGill; MA, VU Amsterdam) was the Editor of Grace in Focus magazine and Director of Publications for Grace Evangelical Society from May 2012 through June 2022. He and his wife Abby have three children. He has written several books including: Beyond Doubt: How to Be Sure of Your Salvation and Chosen to Serve: Why Divine Election Is to Service, Not to Eternal Life.

If you wish to ask a question about a given blog, email us your question at ges@faithalone.org.

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Grace Evangelical Society

(940) 270-8827 / ges@faithalone.org

4851 S I-35E Suite 203, Corinth, TX 76210
P.O. Box 1308, Denton, TX 76202

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